Black Friday: Fact or Fiction?

The Kay Family, Christmas on the Move, 1995

The Kay family has been waking at the crack of dawn the Friday after Thanksgiving for almost two decades in order to save as much as 50% on our Christmas purchases. But does all that hot chocolate and bleary-eyed effort really pay off? There is a lot of misinformation about this retailers’ dream day, so I’d like to set the record straight on what is fact and what is fiction regarding this special day.

  • Black Friday sales begin on Black Friday.

FICTION:  It seems that the holiday sales begin earlier and earlier each year. We are used to almost bypassing Thanksgiving as a holiday and decorations go out in stores even before Halloween is over. While some stores like, JC Penneys have issued press releases that they will “honor Thanksgiving as a family day” and not open until 6:00 AM on Friday, other stores aren’t sharing the sentiment. For example, some big sales will start on Thanksgiving day, including stores like Sears, Wal-Mart and K-Mart; you’ll find them at Bradsdeals or BlackFriday So if you need an excuse to get away from your annoying sister-in-law and walk off some of that turkey, you may want to do some shopping on Thanksgiving.

  • Getting a store credit card to get a discount will hurt your FICO score & you should never use any credit  card for purchases.

FACT: Every time you open a line of credit, or there’s an inquiry about your credit you run the risk of getting a hit on your Fair Isaac Credit Score, or FICO. So trying to receive that extra 20% off all your purchases and then closing down the account in a couple of months is usually a very bad idea. It’s especially bad if you’re going to buy a new car or a home in the next several months. Plus, if you are someone who is prone to run up your credit cards and not pay off the balance each month, then you’re in for a double whammy. Your best friend may tell you she does this all the time to get the discounts, and all she’s telling you is that she also gets hit on credit score. Give her the facts, and help a sister out!

When it comes to using a credit card, you are are often better off using credit if you know you can pay the balance at the next billing cycle. It will help you in a dispute with an online vendor and can help you earn rewards points to buy other gifts. Check out LowCards for the rewards and cash back conus you might get. Some credit cards have their own extended warranties if you buy that item (think electronics) with the card. They’ll take a one year warranty and double it. Go to Credit.com to find out the details on what your card is offering.

  • Price Matching Doesn’t Apply on Black Friday

FICTION:  Wal-Mart has offered to match competitor’s ads for years, and this year is no exception. Last year, Best Buy, Amazon, and Home Depot got in on the price comping, and this year you can expect even more including
Target.  So bring in the ads to these various stores to get the good deals (some stores will even match online offers), and save those receipts as well. Because if you have an elite credit card, including  or some offered by Citi and Visa, they will offer a price-protection feature where they will refund you the difference if you find a lower price for the item you’ve bought. For example,the  Chase Freedom card refunds up to $500 per eligible purchase and up to $3500 per calendar year and is valid 90 days after purchase.

Black Friday is not the busiest shopping day of the year.

FACT:   According to the International Council of Shopping Centers the busiest shopping day of the year is actually the Saturday before Dec. 25. In fact, only 35% of respondents plan on shopping on BF—which is more good news for you. It won’t be as crowded as you thought!

  • They give away products for free on Black Friday

FICTION: Yeah, right. You may have been dipping into the cider a bit early if you really believe there are free door busters on Black Friday. The most you will get is some cheesy little ornament worth $2.99 given to the first 100 customers. This also means that sleeping outside the store to get something you think is free.

  • The Best prices of the year are found on Black Friday

FACT: Sorta. There is no doubt that some items will never be cheaper than on Black Friday, but other items may be part of a large retailer’s push to get those Saturday-before-Christmas shoppers and may cut their Black Friday prices. You can use a cool tool at Decide.com to help you figure out whether you should buy that item now or later. It uses data to help you decide the best time to buy a certain product.

  • Black Friday deals are worth sleeping on the curb to get

FICTION:  If you really love the great outdoors and want to sleep under the starts to get one of the 3 HDTV deals that Best Buy is offering in your city, then knock yourself out. But really, this year there are more BF deals available online and in the store as well. For example, this year Kohl’s is offering its online shoppers all early bird deals on Nov 21 and all day on Thanksgiving!  So unless you just have a whole lot of free time on your hands, I’d pass on the sleepover.

  • Be careful before you buy because you may not be able to get a full refund on some of your Black Friday purchases

FACT: Retailers sometimes tighten their return policies during the holidays.  I remember one year I got 35% less than what I paid for a camera because of restocking fees that Best Buy charged me. Not fun. Other stores may only give you an in-store refund, so you are locked into spending your refund at that store. So be sure you know the store’s refund policy before you slap down the dough.

  • There are special, “secret” deals online that are not in the circulars.

FACT:   In recent years, on Thanksgiving Day, retailers like Best Buy, Target, and Wal-Mart have advertised extra Black Friday deals that were not listed in their circulars. These “secret” deals are only found online or with the store’s app, so the trick is to find them early so you’ll know about them when you arrive at the store on Friday. Get the Dealnews app to find new listings.

Myth: Cyber Monday offers the same caliber deals online as Black Friday in-store sales. For those of you who’d rather fully digest your Thanksgiving meal and not stand in line starting at 3 a.m. on Black Friday, we understand. Shopping for the best deals can be exhausting, but if you wait until Cyber Monday you may be missing out on some of the highest markdowns of the holiday season.

Happy Savings!

Ellie Kay

 

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About elliek

Ellie Kay is a mom of many, international speaker and best selling author of 15 books. She's known as "America's Family Financial Expert" (R) and loves helping families learn to do more with less. She enjoys adventure and can be seen jumping out of airplanes or tall buildings (bungee). But the greatest adventure of all, says Ellie, is being a mom to her hard charging kids! There are five college degrees from the Kay kids so far (UTA, Columbia, Stanford, Moody, USNA) with two more in college. She shows people how to minimize debt of all kinds and has fiscally healthy kids as proof of her expertise.
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