Why Work with Ellie?

Here are some reasons our clients come to us: 

  • They want to have more thorough representation on contracts (the legal aspects).

  • Get more remuneration than they would on their own (we usually gross a minimum of 15% more on the contracts we negotiate and as much as 100% more when a client is charging too little).

  • Grow their speaking or brand ambassador careers (more work and opportunities).

  • Allow us to play the “bad guy” role if/when contracts go sideways (such as scope creep or contract violations.) 

  • Allow us to negotiate for better terms without the talent (client) sounding demanding (or greedy).

  • Allow us to do the “bragging” on a client to the potential partner (corporate or speaking) without the client doing their own bragging and thus sounding self-serving or arrogant.

  • The client is too busy to handle this part of their careers and want to outsource the labor of contracts, invoicing, vendor set ups, etc.

  • Protection during the execution of contracts when the corporation tries to get “free” work that deserves compensation.

  • Up to date rate recommendations (so you don’t charge too much or too little for what the market can bear.)

  • Training or coaching (during execution of existing contracts) for work the client hasn’t done before (a larger audience, an SMT, etc).

Here are some bona fides we are looking for in potential clients: 

  • A combined followed of 100K plus (all social media platforms minus TikTok—whose numbers are inflated)

  • Ability to generate a 5k deal

  • Not new to social media partnerships (we aren’t in the business of being the first, we need them to be seasoned)

  • Referred by someone we know and trust 

  • Honest, good work ethic and professional (the Ellie Kay and Company LLC agency reputation is on the line with each deal we broker, we’ve had to fire clients who are not professional in order to maintain our sterling reputation in the marketplace

  • Know their brand and their audience (we can refer them to a branding expert if they aren’t clear)

  • In the absence of the minimum number of social media followers, they could also be established speakers with 5k honorariums or a book author with a deal in hand

Once I accept the client, we will sign a referral (affiliate agreement) where you get 15% of my 15% in perpetuity. 

In terms of referral, you are putting your name and brand on the line by referring them, just as Steven did for you. He believed you were all the things my agency wants in a client. It turns out he was right!